Partnership and alliance, the future of M2M - Day 3 at MWC
26 Feb 2014 m2m General, Connectivity Hub
The future of M2M and the aspects that are necessary to make it a reality have been paramount reflections during the third day of the Mobile World Congress.
The morning started with the seminar ‘Not so SIMple: the Embedded SIM and what it means for M2M’, where speakers and attendees agreed on highlighting three key aspects:
First, generating connections is not enough. It is also important to provide solutions that improve the product and to plan ahead and adapt to the necessities of the final consumer.
Second, there are the standards. About this, Ángel David García Barrio, Head of Alliances & New Business Global M2M at Telefónica Digital pointed out that they are necessary for several reasons: fulfilling market requirements, reducing costs, protecting MNOs and shielding the customer’s security and privacy.
Finally, the possibilities open thanks to the Embedded SIM, a long term strategy that enables new business models and accelerates the market growth of M2M. Laurent Walès, Head of connectivity and Multimedia at Renault explained that motor companies have this business model in mind and, without a doubt; M2M is an ally for their development. A good example of this is the Tesla S Model, connected by Telefónica, presented this week at Mobile World Congress.
Operators should work more together
The conference 'Spotlight on Business Models for M2M Services’ made it clear that the future of M2M technology is more real and collaborative than ever.
As everyone agrees, partnership and alliances are key points of this moment. That’s why companies like GSMA decide to launch its SIM partnership with leading mobile operators and SIM suppliers, like Telefónica. Telefónica itself has been investing its efforts in this model. A clear example of this is the Global M2M Channel Partner Program that the company has launched recently, to reinforce its leading position in the m2m world by extending its offering to all players in the m2m market.
Making everything easier is another key aspect that found agreement within the speakers. John Horn, President at RacoWireless, exemplified this with the agreement reached with Telefónica in Latin America.
‘We, the operators, should work more together’, assured Carlos Morales, Global M2M managing director at Telefónica. The company has already experienced the benefits of this strategy by being part of the M2M World Alliance, an organization that aims to simplify and promote the adoption of M2M communications worldwide.
In the end, in a business model that grows constantly, it is important that the strategy is well defined. Today’s conferences at Mobile World Congress have only enforced the notion that the key to this strategy are partnerships and alliances that allow players to have a global and efficient reach.