We´ve all had discussions about what would we like our house to have as “accessories” to make life simpler, easier or even more fun; things like: mood-lights, voice commands, refrigerators that order food for us when they are running low or past their expiration date, and even the intelligence to change the temperature according to weather changes on our region.
If there is a word to describe the everlastingly dynamic flux of the digital market, it is one that was heard many times during the conferences of Móvil Forum Conference 2012: revolutionary. Barcelona’s International Convention Centre was packed to the roof with visitors seeking to learn about the solutions aimed to revolutionize their areas of work.
1966’s American sci-fi show Star Trek followed the space adventures of the crew of the starship U.S.S. Enterprise in the 23rd century. The future imagined by Gene Roddenberry also worked the other way and inspired real world scientists and engineers to achieve technological advances similar to those shown in the series.
From the emblematic International CES in Las Vegas to the imminent Mobile World Congress in Barcelona, everyone’s talking about the connected car as the great technological story of the year. And it’s not just gazing into the future or idle lucubrations on ‘tomorrow’s car’ but rather a matter of how vehicle connectivity is becoming a differentiating factor for all manufacturers.
Over last June, Telefónica unveiled its vision about M2M business with a big global Marketing campaign. Having found the concept, the process included so many marketing pieces. And the campaign was a success. Do you want to see how we did it?