Over last June, Telefónica unveiled its vision about M2M business with a big global Marketing campaign. Having found the concept, the process included so many marketing pieces. And the campaign was a success. Do you want to see how we did it?
Yesterday was the second day of European Utility Week (EUW) – a huge event taking place in Amsterdam covering everything in the smart energy world and gathering the industry’s utility players together.
Yesterday was the first day of European Utility Week (EUW) – a huge event taking place in Amsterdam covering everything in the smart energy world and gathering the players in the utility industry together.
It is no wonder why the Internet of Things (IoT) has changed from being a buzzword to become one of the most important technologic terms nowadays. As the epitome of a M2M environment where every machine is connected and working together, this technology has improved both the life of the consumer and the profitability of the companies.
Although Latin America is nowadays considered a market at full-growth pace, the fact of the matter is that the region’s adoption of technology is, in general, much slower than in the rest of the world. Nonetheless, and running counter to this trend, Argentina, Brazil and Chile now have the largest numbers of social media users in Western society.